Rory's renewal came through and it's gone up by £4 a month to £28 (He's 14 months & I haven't claimed).
He has lifetime premier cover with More Than - £12000 vet fees cover per year.
I have had a look around and its still a competitive price but I am going to ring them to ask why a new customer could get the same cover for £20 a month though and see what they say...