I agree that it's down to the individual puppy, and in our case it's been trial and error.
We started off with JWB which Dodge liked but it gave him evil wind

which became unbearable!
Then on to Burns which he liked to start off with but is now completely bored by. Added to that he has a colitis problem and is too thin at the moment, so after reading various threads on this, we are now changing to Arden Grange.
I think all of these are considered good though, so take your pick!