My other cynical view is that multinationals like RC, which is owned by Mars, produce so many varieties that they physically crowd out the opposition on the shelves of independent pet food shops. Yes you can order different foods, but you want to try a small bag first, off the shelf.
It is a good food, but I hate being manipulated by bullying market practices. There are a lot of smaller, UK companies making excellent foods too.
Back under the table, I think!