TAKEN FROM ND's WEBSITE:
We have been advised by several of our customers that there are numerous rumours regarding Naturediet around the marketplace Many of the rumours are misconceptions of what is exactly happening at the Company and therefore this statement is an update to our situation.
We are not going out of business or into receivership. Naturediet has been in existence now for 30 years and we intend to continue for a least another 30 years providing high quality pet food, with natural ingredients, no additives, preservatives or colourings.
Due to an unfortunate incident at Naturediet in Chiddingfold, Surrey, we have taken the decision to cease production at this site and all production has now been moved to Shipdham, Norfolk.
Final commissioning is taking place at the new factory in Shipdham. Obviously with any new plant, the machinery will take a while to settle down and we have to ?iron out? the remaining machinery issues.
We are producing 24 hours in Norfolk, albeit at a slower speed than we would like and with limited products, i.e. we are only producing Chicken, Original, Lamb and Chicken & Tripe, our four main lines.
We are supplying all of our wholesalers, however we are not able to fulfill their orders completely. We are instead trying to ensure that product is distributed fairly in order that the wholesalers can allocate at least some stock to their customers.
There are comments with regards to the new product, some like it some don?t. The new facility cooks the food in less than 4 minutes in an aseptic environment reaching a temperature of 125 degrees. This is the requirement set down by DEFRA under whom we are registered. The result of the new cooking process is that there is far less damage to the product and higher retention of the enzymes and nutrients normally destroyed by processing food.
The pack is hot filled, i.e. it is already cooked when it is placed in the pack whereas in Chiddingfold the packs were filled with raw ingredients and then cooked. This has resulted in a smooth finish to the top of the food when the pack is opened. However, when the product is cut open it does look the same as the product manufactured in Chiddingfold. We have not changed the recipe at all, the same ingredients are in the products as there has always been, fresh meat, carrots, brown rice and a special blend containing the correct nutritional balance of vitamins and minerals for a healthy pet.
We hope this explains our current situation but if you have any further queries or concerns on this or any other Naturediet matter, please email Customer Services info@naturediet.co.uk or call 08700 132960
